Lives
Since 1993
In 1991, a vision was put into motion by three men who believed that sports could do what little else could — reach young people where they were and give them something worth fighting for. The idea was simple: get kids involved in a structured program as an alternative to drugs, gangs, and the dangers of their neighborhoods.
What started as a regional idea became a movement. From the first tournament in Birmingham in 1993 to today, SERC-NAHRO has expanded to 10 states, more than 20 host cities, and countless lives changed — on and off the court.
Coaches became father figures. Grades improved. College became a goal. Players went on to compete professionally, and many came back to coach the next generation.
Your Team
Basketball
Register your team to compete in the SERC-NAHRO MLK Basketball Tournament. Teams from public housing communities across the region are welcome.
- Open to public housing youth
- Multiple age divisions
- Friday night adult game
- Championship awards Sunday
Cheer
Bring your squad to compete in the SERC cheer competition on Saturday. Represent your community on the big stage.
- Open to public housing youth
- Competition held Saturday
- Awards at the banquet
- Coaches & chaperones welcome
Official hotel block information coming soon. Bowling Green has a wide range of options close to tournament venues.
Block rates announced Summer 2026
Downtown / Convention Area
Near Tournament VenuesMultiple hotels within minutes of the Bowling Green convention area and planned tournament sites.
Search Hotels →Group Rates
Official Block — TBDA discounted room block will be reserved for SERC 2027 participants and families. Announcement coming Summer 2026.
Get Notified →Need Help Planning?
Contact UsOur team can help with accommodations, local dining, and things to do in Bowling Green during the weekend.
Contact HABG →